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  • financial times image thumbnail

    financial times

    "shape your knowledge" was a yearlong integrated campaign directed at educating key media buyers and media planners throughout asia pacific.


    • advertising
    • digital
  • bibo image thumbnail

    bibo

    An elegant heritage building stands on Hollywood Road amongst antique shops and art galleries.


    • branding
    • interior
    • product design
  • a boy named sue image thumbnail

    a boy named sue

    a boy named sue - a multi-brand ecommerce store, offering a collection of socially and eco conscious for one’s sartorial desires.


    • branding
    • digital
    • packaging
  • the krug room image thumbnail

    the krug room

    the krug room is one of the world's finest culinary experiences but also one of the hardest place to find…


    • interior
    • product design
  • sal curioso image thumbnail

    sal curioso

    after the success of madam sixty ate, a european restaurant founded by a whimsical chef of great imagination


    • branding
    • installations
    • product design
  • timothy oulton image thumbnail

    timothy oulton

    the redesign of timothy oulton’s website captures the british brand furniture aesthetic and meticulous attention to detail.


    • digital
  • la vache! image thumbnail

    la vache!

    paying homage to the classic parisian steak & frites la vache! brings forth the parisian bistro culinary staple to hong kong's restaurant scene.


    • branding
    • digital
    • installations
    • packaging
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  • madam sixty ate image thumbnail

    madam sixty ate

    we created the exploits of a mythical person that reflected the chef's vision and the surprise pairing of ingredients.


    • branding
    • digital
    • installations
  • blacksheep image thumbnail

    blacksheep

    black sheep restaurants is a hong kong-based hospitality group committed to offering a smattering of dining gems in a neighborhood clutter of restaurants.


    • branding
    • digital
  • grass image thumbnail

    grass

    a true botanist’s paradise, grass restaurant and lounge is a carbon-zero venture located in the hub of the miami design district.


    • branding
    • digital
    • interior
  • cartier image thumbnail

    cartier

    for their 2012 winter jewelry collection cartier came with the challenge to write and create a "catalogue film" based on already existing footage of a baby panther. the film/campaign also had to be activated in social media.


    • advertising
    • digital
    • packaging
  • chom chom image thumbnail

    chom chom

    vietnamese street culture was the driving force for chom chom, a vietnamese restaurant nestled in hong kong's soho district.


    • branding
    • digital
    • packaging
  • philips image thumbnail

    philips

    since the production of old school incandescent light bulbs have been banned and substituted by longer lasting light, such as led light, philips has been forced to reposition its business and brand to focus on interior and light design.


    • advertising
    • digital
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    ligne roset

    with leg agency, substance created the 2013 catalog for ligne roset.


    • digital
  • la madeleine de proust image thumbnail

    la madeleine de proust

    a rich series of french confectionary imported from france, la madeleine de proust's identity is inspired by the unexpected cues encountered throughout everyday live, reigniting forgotten recollections of the past.


    • branding
    • packaging
  • jasmin noir image thumbnail

    jasmin noir

    jasmin noir is a bespoke jewel brand made-to-order for none other than the affluent.


    • branding
    • digital
    • packaging
  • a day with fé image thumbnail

    a day with fé

    yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.


    • branding
    • digital
    • installations
    • packaging
  • twangoo image thumbnail

    twangoo

    within the notoriously competitive marketplace of e-commerce, substance created twangoo's wildly successful identity from the birth of the brand.


    • advertising
    • branding
    • digital
  • taylor & jones image thumbnail

    taylor & jones

    branding and brand strategy for the british deli store and sausage maker taylors & jones, located in stockholm, sweden.


    • branding
    • packaging
  • ddb image thumbnail

    ddb

    chaque mois, ddb présente une figure du design industriel lors d’un séminaire ”lunch & learn”.


    • advertising
    • branding
    • packaging
  • yonge piggies image thumbnail

    yonge piggies

    yonge piggies brings authentic canadian street meat to hong kong.


    • advertising
    • branding
    • digital
    • interior
    • packaging
  • gustave image thumbnail

    gustave

    in 1903, gustave eiffel set out to design one of the longest bridges in asia, and with the aid of 3000 workers achieved one of the world’s great civil-engineering master-pieces.


    • branding
    • digital
    • packaging
  • gildemeister image thumbnail

    gildemeister

    glidemeister's product line was designed to shift the paradigms of an industrial machine to a commercial market.


    • branding
    • product design
  • leg image thumbnail

    leg

    leg is an advertising agency created by gabriel gaultier. substance redesigned the user interface and the content management system, as well as the art direction.


    • digital
  • artemural image thumbnail

    artemural

    artemural produces custom made murals for interiors.


    • digital
  • absolut machines image thumbnail

    absolut machines

    building on the heritage absolut vodka has within art, absolut machines explored what it would be like if machines were creative just like us.


    • advertising
    • installations
  • eurostar image thumbnail

    eurostar

    eurostar live is a digital project by leg, helping travelers by providing bespoke information matching their interests.


    • digital
  • mtv image thumbnail

    mtv

    substance launched a scratchy, ironic, viral film, bundled with an interactive game pushing contestants towards extreme consumerism, during the conference on sustainable development in copenhagen.


    • digital
  • house of dancing water image thumbnail

    house of dancing water

    former creative director of le cirque du soleil, franco dragone brings to asia the world’s grandest aqua-acrobatic stage show,


    • advertising
    • branding
  • sensee image thumbnail

    sensee

    created by marc simoncini, a french renowned entrepreneur, « sensee » is an online optic-store.


    • digital
  • galerie teisso image thumbnail

    galerie teisso

    the teisso gallery presents works of renowned french designers, such as jean prouvé, charlotte perriand or le corbusier.


    • digital
  • shanghai tang image thumbnail

    shanghai tang

    an ad campaign and catalogue for shanghai tang 2010/2011 collection, the fauna and flora of gift showcases the power and impact of rich imagery at its best.


    • advertising
  • the king is dead image thumbnail

    the king is dead

    the king is dead, a metaphor expressed in the language of interior design.


    • branding
  • reebok image thumbnail

    reebok

    for the 20th anniversary of the reebok pump, substance created a series of 20 pop-up museums showcased in the most contemporary concept stores across asia.


    • advertising
    • branding
    • installations

Services

  • services_strat

    Strategy


    investigating and analysing
    markets to position
    your brand.

  • services_identity2

    Identity


    innovating and crafting
    your brand’s core
    ethos.

  • services_pack

    Packaging


    measured exact,
    handled with care,
    packaged just right.

  • services_digital

    Digital


    interactive experiences,
    as eloquent as
    the eiffel tower.

  • services_interiors

    Interiors


    creating an ambience
    ensuring you are the
    last guest to leave.

  • services_adrvert

    Advertising


    exuding style
    and panache with
    more efficiency.

  • services_social2

    Social


    a modern day speakeasy,
    facilitating buzz
    around your brand.

  • services_activation2

    Activation


    turn the key and
    watch your audience
    interact & refine.

About

substance is a collective of people with imaginations so far reaching, that if we were a single hybrid person you would probably be afraid to be our friend. our productivity is not purely achieved by sitting at the desk; napping for the explicit reason of conjuring surreal ideas is completely justifiable.

contrary to most, our resume is filled with work we love to do, and it shows. briefs, (not the kind of underwear), but the kind that stipulate deliverables make us giddy. in light of everything, our positive madness and overwhelming passion produces not just empty pretty things, but wickedly beautiful executions with substance.

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