the year of the ox

admired for its indispensable role in china’s agricultural society, the year of the ox is a celebration of its diligence, integrity, and honesty. we designed five red packets to honour the five grains in ancient china – wheat, broomcorn, rice, foxtail millet, and soybean. wrapped in a packaging that embodies the ox itself, the packets are tucked neatly into a blizzard book mechanism that serves as a carrier for all the stories within.

the idyllic scenes depicting agricultural life are set against the backdrop of ge ba, an unassuming textile artform from the countryside. reminiscent of cubist paintings, the featured ge ba are from the personal collection of françois dautresme, a prolific art collector who amassed over 7,500 items during his 35 years of travel, exploration and discovery in china, and more notably, the beloved and inspiring uncle of substance’s founder maxime dautresme.

mother pearl

when sipping bubble tea, the spring-loaded pearls of tapioca instantly demands our attention. confronted by the unapologetic chew of the pearls, we unconsciously transcend into a state of unexpected satisfaction.

a pioneering advocate for healthy teahouses in hong kong, mother pearl encapsulates the deeply immersive bubble tea drinking experience through its magical concoctions. serving as a vessel for the sensations that emerge from sipping bubble tea, the negative space in its icon evolves with seasonal and flavour changes.

from the cloud of pearl-shaped lights floating above, to the dark olive green facade that opens a portal to a mystical universe, mother pearl expresses dimension through its organic materiality, drawing the consumer deeper into the sweetness of the present.

things of substance

the significance of light throughout time remains unaltered. illuminating our perception of the world, light carries remarkable gravity in the rituals of our day. from cave-man campfires to light bulbs, light permits us to linger in a state of wonder from where we can freely realm in the world of our imaginations.

our lamps are metamorphoses of history in cultures transformed into products of art.

as a result every lamp carries with it the spirit by which it has been created, manifesting into things of substance.

the year of the pig

the year of the pig carries a symbol of “abundance”. this porky zodiac brings you prosperity, fertility and plenty of luck. to send blessings to everyone in the coming year, we designed 8 auspicious red packets that illustrate an array of fortunes treasured in the pig’s full belly: harmony, morality, happiness, longevity, love, peace, success and wealth. gold stamping and spot uv finishing was applied to bring a sense of crafted opulence with each packet individually hand wrapped in ribbed kraft paper, ready to be gifted to friends and family.

photographs by: judy chen

trudon

founded in 1643, maison trudon is the oldest candle manufacturer. maison trudon extends its savoir faire and unveils a line of personal fragrance. substance accompanied the brand with its communication strategy, global branding, packaging, print and digital design. our challenge was to subtly express the rich brand heritage whilst reinterpreting a modern approach.

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timothy oulton

the redesign of timothy oulton’s website captures the british brand furniture aesthetic and meticulous attention to detail. one of the challenges was to reflect their handcrafted product and timeless design. with retail outlets throughout the globe, the main idea was to extend their retail experience into a compelling and engaging digital experience. the website includes a full responsive interface adapted to all devices.

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Digital

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financial times

“shape your knowledge” was a yearlong integrated campaign directed at educating key media buyers and media planners throughout asia pacific.

the objective was to drive awareness and educate media buyers on identifying the financial time’s readership and profiles. a seamless campaign was created by sending a bonsai tree to key media buyers with an online media kit showcasing newsfeed, widgets on readership profiles and case studies on the financial times. to recapture their attention, a care package was sent 6 months later to convey the bonsai’s relation to the brand’s trust, integrity and wisdom.

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Direct Mailing

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artemural

artemural produces custom made murals for interiors. substance created a micro site where users can scroll along a virtual wall of interior finishes capturing the tangibility of mural design.

Digital

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absolut machines

building on the heritage absolut vodka has within art, absolut machines explored what it would be like if machines were creative just like us. dan paluska and jeff lieberman from mit, and the swedish tech and design team teenage engineering were invited to each build one creative machine. the results were absolut quartet and absolut choir. the creative machines were located in an exhibition space in stockholm and in a gallery space in new york. respectively. both were developed with sophisticated artificial intelligence which made them able to interpret and be inspired by people’s input and then play their own interpretations back. for the first time ever, website visitors were able to not only interact with real physical machines through the use of their web browsers, but actually to collaborate with them.

its sincere intention to be an art project, rather than an ad campaign, in conjunction with rigorous pr strategies, resulted in massive following and exposure online and offline and generated discussions among both professionals and amateurs. in the end the total amount of impressions summed up to more than 220.000.000.

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Advertising

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