trudon

founded in 1643, maison trudon is the oldest candle manufacturer. maison trudon extends its savoir faire and unveils a line of personal fragrance. substance accompanied the brand with its communication strategy, global branding, packaging, print and digital design. our challenge was to subtly express the rich brand heritage whilst reinterpreting a modern approach.

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Brand Identity

 

 

 

Digital

 

 

 

timothy oulton

the redesign of timothy oulton’s website captures the british brand furniture aesthetic and meticulous attention to detail. one of the challenges was to reflect their handcrafted product and timeless design. with retail outlets throughout the globe, the main idea was to extend their retail experience into a compelling and engaging digital experience. the website includes a full responsive interface adapted to all devices.

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Digital

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financial times

“shape your knowledge” was a yearlong integrated campaign directed at educating key media buyers and media planners throughout asia pacific.

the objective was to drive awareness and educate media buyers on identifying the financial time’s readership and profiles. a seamless campaign was created by sending a bonsai tree to key media buyers with an online media kit showcasing newsfeed, widgets on readership profiles and case studies on the financial times. to recapture their attention, a care package was sent 6 months later to convey the bonsai’s relation to the brand’s trust, integrity and wisdom.

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Direct Mailing

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Advertising

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Digital

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ligne roset

with leg agency, substance created the 2013 catalog for ligne roset. optimally adaptable to all kinds of devices (pc, tablets, smart phones, etc), this new kind of catalogue offers a 360° view for every product, with detailed technical information. the campaign was brought to other channels with e-newsletters and a revamped facebook page.

Digital

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artemural

artemural produces custom made murals for interiors. substance created a micro site where users can scroll along a virtual wall of interior finishes capturing the tangibility of mural design.

Digital

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absolut machines

building on the heritage absolut vodka has within art, absolut machines explored what it would be like if machines were creative just like us. dan paluska and jeff lieberman from mit, and the swedish tech and design team teenage engineering were invited to each build one creative machine. the results were absolut quartet and absolut choir. the creative machines were located in an exhibition space in stockholm and in a gallery space in new york. respectively. both were developed with sophisticated artificial intelligence which made them able to interpret and be inspired by people’s input and then play their own interpretations back. for the first time ever, website visitors were able to not only interact with real physical machines through the use of their web browsers, but actually to collaborate with them.

its sincere intention to be an art project, rather than an ad campaign, in conjunction with rigorous pr strategies, resulted in massive following and exposure online and offline and generated discussions among both professionals and amateurs. in the end the total amount of impressions summed up to more than 220.000.000.

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Advertising

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