goodman westlink

echoing the rugged beauty of its verdant surroundings, substance’s interior work for goodman westlink is an exemplar for sustainable, modern logistic centres. the spatial concept is anchored on usability, flexibility, and integrity, enabling it to deftly respond to diverse users, from office executives to truck drivers, from visitors to valued clientele.

taking after the organised systems that power logistics, we methodically excavated and repurposed the resources available at our location. wood is reborn as structure and furniture; soil and minerals from the land transform into terrazzo and stucco that clads floors and walls. striking a delicate balance between industry and nature, a living workspace emerges — one that aims to give as much as it takes.

hinting at crown shyness — a fascinating phenomenon where tree crowns delicately avoid touching — our brand identity for greenroof signifies a canopy of intertwining paths, reflective of how our spaces find rooting and inspiration in its natural context.


arrazuna

in pursuit of the unknown, ancient middle eastern stargazers sought enlightenment in the celestial realm. their exploration birthed a legacy of celestial navigation and wonder, guiding adventurers beyond familiar shores. this spirit of discovery inspires our brand identity work for arrazuna, a culinary haven showcasing the flavours of the middle east, nestled within one&only’s first urban resort at the link—the world’s longest cantilevered structure.

this epicurean destination, aptly named “portal” in the levantine tongue, evokes tales of ancient astronomers and folkloric wonders. our identity echoes this, symbolising the portal that presages journeys into unexplored horizons. the adaptable identity system creates variety for the abundance of product, allowing flexibility for an ever growing collection. employing the traditional ebru paper marbling technique, we reflect the region’s age-old fascination with the cosmos and provide a visual thread that unites amidst diversity.

 

 

 

 

 

 

 

 

 

 

 

the rambler

named after goodman interlink’s unique and strategic location in the rambler channel, the rambler is a new take on café design, offering a refreshing space for customers, their workers and their guests to meet, socialise and recharge.

the selection of natural elements is a stark contrast to the industrial building the café resides in. a warm palette of materials interspersed throughout with timber wrapped around to nourish the soul and breathe life into the space – echoing the feel of a haven across day and night. the use of blue hues through a gradient of hand-glazed ceramic tiles reflects the lull of water and washes over with an air of contemplation.

mother pearl

when sipping bubble tea, the spring-loaded pearls of tapioca instantly demands our attention. confronted by the unapologetic chew of the pearls, we unconsciously transcend into a state of unexpected satisfaction.

a pioneering advocate for healthy teahouses in hong kong, mother pearl encapsulates the deeply immersive bubble tea drinking experience through its magical concoctions. serving as a vessel for the sensations that emerge from sipping bubble tea, the negative space in its icon evolves with seasonal and flavour changes.

from the cloud of pearl-shaped lights floating above, to the dark olive green facade that opens a portal to a mystical universe, mother pearl expresses dimension through its organic materiality, drawing the consumer deeper into the sweetness of the present.

grand majestic sichuan

defined by seductive extravagance through a contemporary filter, grand majestic sichuan is a space of glamorous escape. blind tigers on the emblem nod to the exclusivity and freewheeling spirit of the roaring 20s. it is a tantalising lounge for the high-flying younger generation with a sophisticated eye for modern art in a classy yet high octane setting.

in this irresistible experience, connoisseurs will indulge in spicy sichuan classics, reinvented, all served in whimsical tablewares as the perfect canvas for this visual feast. more is more in this maximalist eatery, a sensory dining experience where the opulent interiors and bold flavours are in an intoxicating two-step.

fukuro

after a long day of work, wearied salarymen of tokyo trail back to the comforting glow of izakayas, where they take refuge and unwind with food, drinks and uninhibited conversations. echoing these nocturnal waterholes, fukuro embodies a mystical ambience, whilst exuding a warmth that sparks spirited interactions between visitors. as a messenger of the night and a protector from hardship in japanese symbolism, the owl icon manifests the outlet’s identity. the profusion of wood crafted by simple carpentry oozes an intimate and relaxed atmosphere for visitors to indulge in a spin on a quintessential japanese experience.

origin shangri la

a station is the crossroads of millions of lives that intersect and pass within seconds, a point of convergence harbouring exchanges and ruminations; beginnings and endings. located in the original outlet of shangri-la in singapore, origin epitomises the hotel’s legacy, and honours south east asian produce. the existing arches carved into the space reminisced of station platforms and presented a befitting structure for execution. as diners travel through the bar, main dining, and private dining areas, they are taken on an evocative journey from the ticket counter, grand hall, platform, and finally to the intimate carriage. the curvatures mirrored in the interior and campaign furniture, in combination with the kinetics sculpture at the bar, guide visitors through a rhythm of travel.

ebisoba ichigen

ebisoba ichigen has achieved cult status amongst japan’s most discerning ramen aficionados – the secret to its success has been the pairing of ramen with a shrimp based broth for an innovative twist to an old and popular recipe. for its first hong kong location, we designed a space that reveals the power of the flavour by using colors that reflect the ingredient, resulting in the bold and instantly recognisable ebisoba red. reminiscent of the ribbed and curved shell of a shrimp, a sculptural canopy made up of individual pine strips runs from the street to the kitchen, paying tribute to the food while adding a touch of quirkiness to ship street.

osteria marzia

a place where the sun meets the sea, osteria marzia brings the cuisine and romance of the southern italian coast to the heart of wan chai. through expansive windows, the glorious glow of sunlight breathes life to the luminous aqua blues, yellows and golds inspired by the mediterranean sea and shoreline. boat building techniques guide the interior architecture, and a contemporary maritime spirit find its expression in warm teak wood, white bamboo panels, navy blue banquettes and coral-blue tiles. here, the sea reveals itself in tables with shimmering surfaces and lamps that look like fishing lanterns. herbs from the aeolian islands perfume the air, as friends old and new gather to enjoy la dolce vita over wine and sumptuous italian seafood. a homage to life in cities by the sea, osteria marzia is an encounter with the flavours and sensuality of the mediterranean, in a dazzling oasis near the hong kong harbour.

Identity

hokkaidon

a unique take on a traditional motif, hokkaidon’s graphic expression is a disruption of the tranquil pattern of seigaiha, the instantly recognizable blue rolling waves. energy of the sea-to-table dishes unravels on the murals as an array of eclectic seafood break through the blue and white boundaries of the ocean, adding renewed vigor to this piece of japanese heritage. rice, the foundation of japanese food and culture, is at the core of the logo, creating a pure and distinct brand that reflects the essence of chirashi.


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Identity