the year of the ox

admired for its indispensable role in china’s agricultural society, the year of the ox is a celebration of its diligence, integrity, and honesty. we designed five red packets to honour the five grains in ancient china – wheat, broomcorn, rice, foxtail millet, and soybean. wrapped in a packaging that embodies the ox itself, the packets are tucked neatly into a blizzard book mechanism that serves as a carrier for all the stories within.

the idyllic scenes depicting agricultural life are set against the backdrop of ge ba, an unassuming textile artform from the countryside. reminiscent of cubist paintings, the featured ge ba are from the personal collection of françois dautresme, a prolific art collector who amassed over 7,500 items during his 35 years of travel, exploration and discovery in china, and more notably, the beloved and inspiring uncle of substance’s founder maxime dautresme.

the year of the pig

the year of the pig carries a symbol of “abundance”. this porky zodiac brings you prosperity, fertility and plenty of luck. to send blessings to everyone in the coming year, we designed 8 auspicious red packets that illustrate an array of fortunes treasured in the pig’s full belly: harmony, morality, happiness, longevity, love, peace, success and wealth. gold stamping and spot uv finishing was applied to bring a sense of crafted opulence with each packet individually hand wrapped in ribbed kraft paper, ready to be gifted to friends and family.

photographs by: judy chen