a unique take on a traditional motif, hokkaidon’s graphic expression is a disruption of the tranquil pattern of seigaiha, the instantly recognizable blue rolling waves. energy of the sea-to-table dishes unravels on the murals as an array of eclectic seafood break through the blue and white boundaries of the ocean, adding renewed vigor to this piece of japanese heritage. rice, the foundation of japanese food and culture, is at the core of the logo, creating a pure and distinct brand that reflects the essence of chirashi.
on the walls of the mango tree cafe, a cultural snapshot of thailand’s street life: one of overloaded humans who magically resemble an enchanted forest, melding a fierce jungle setting with provincial life on a busy thai street. classic thailand with a contemporary twist, creating an innovative vibe with a familiar background that sets the scene for the novel menu – authentic thai meets western cuisine – that invites all to experience its quirky fun.
inspired by haitian vodou, paradis takes its cues from the haitian goddess of the moon: mawu. the mesmerising mystique of a lunar eclipse is seen throughout the space, from subtle hints across the restaurant’s branding, to the custom-made lighting fixtures fitted throughout the space itself. it caters specifically to creatures of the night, taking visitors from dinner service through to cocktail hour, and onwards through the wicked hours of the early morning.
rich greens and earthy browns are at the base of the interiors, balanced with a striking gold finishes throughout. on the walls, visitors find a reflection of their own animalistic desires, with hand-painted murals intricately drawn directly to the restaurant walls — each so delicately drawn as if they were created by the priestess herself.
at the centre, the low-slung ceiling encompasses visitors in a warm embrace, while the brass, soft woods and rattan straw details create a sense of discovery that could – until now – only be found in the outdoors.
founded in 1643, maison trudon is the oldest candle manufacturer. maison trudon extends its savoir faire and unveils a line of personal fragrance. substance accompanied the brand with its communication strategy, global branding, packaging, print and digital design. our challenge was to subtly express the rich brand heritage whilst reinterpreting a modern approach.
in the up and coming district of poho, a charming new château has set down roots. more than just a concept, château zoobeetle encapsulates the very essence of being french and carries it off with just the right touch of parisian insouciance.
we were given a split level store space of 1500 sq. ft. to dream up the effortless elegance of a modern apartment on the left bank, upstairs from a hip new brasserie. the architecture epitomises zoobeetle’s multi sensory brand experience; fixtures throughout the space accentuate the house founders’ handpicked vintage decor. the effect is one of a contemporary atelier, with a facade inspired by the old world elegance of parisian couturiers.
the origin of zoobeetle is the quintessential parisian experience expressed through a line of culturally crafted leather goods, woven by the founders with strands of the house dna including travel, art and photography.
downstairs, the bar’s lighting and shingled tiles convey you to the rooftops of paris. racks behind the bar echo the atelier’s polished fixtures, harmonising with the gleaming brass countertop. sate your tastebuds with a delectable selection of cheeses and charcuterie, while indulging in a sip of sauvignon.
find your thread in hong kong’s techstyle story.
when nan fung textile company first started weaving in the 1950s, cloth was the most important raw material. in today’s globalised fashion industry, the finished garment is one element in the complex, high-tech pursuit of making fashion. talent and creativity are the commodities in demand: talent for ideas, design and reaching consumers through brand and story. drawing on over half a century in the industry, the mills, a groundbreaking project from the nan fung group, recognises that today talent is the raw material that matters. it must be nurtured and developed in the same way that cotton must be woven into fine cloth. to that end, the mills, in the same building it has worked in for the past 50 years, provides aspiring designers, entrepreneurs, and fashion technologists with the tools, the know-how and the space to make a truly modern, global fashion business, through collaborations with other institutions, exhibitions, mentorship programs with skilled artisans and a cutting-edge fabrication lab.
these are the mills of the 21st century.
the energy is electric, propelling a youth culture revolution. hotshot, the new all-day diner in Repulse Bay, is inspired by the restless attitude and exploits of surfers and skaters. the brand identity and interior design are direct reflections of fearless low-rider graffiti lifestyle – melding plucky west coast grit and timeless cool.
the restaurant’s hangar interior is modeled around a lifeguard station, with iconic surfboards – each a one-of-a-kind masterpiece – adorning the walls (alongside vintage comics and classic beer crates). the materials used were chosen to reflect the era’s easy going aesthetic, incorporating sun-bleached wood, industrial corrugated steel surfaces, a big ass fan and bright neon signage. every last detail, from the custom airstream catering trailer to the comics on the menu, was custom-made and painstakingly crafted to transport customers back to a simpler, groovier time.
the restaurant mascot, Hotshot, epitomizes the spirit: tough, carefree and more than a little crazy.
the ocean, protean and primeval, has enchanted many who have come before. along the coast of repulse bay beach, an oceanic sanctum has been imagined as a place of marvels, where one can experience beyond the surface of the sea and into the alluring depths of the unknown.
the restaurant’s interior invites you through a pool of dark blues and cyan, balanced with sandy brown finishes throughout. ceiling-to-floor windows offer a clear panoramic view of the sea-side on the horizon, diving into the deep through the portal frames flourished with silver leafs.
there is an emphasis on intimacy, as the ocean houses three private dining rooms for an added lap of luxury. magic is added with a backdrop of the ocean itself, while the walls of a jellyfish aquarium surrounding each private dining room, submerging each visitor into a pool of conversation as they observe the mystique of nature around them.
but the devil truly is in the details, with tableware and furnishings taking design cues from coral leafs, anemone spirals and fibonacci suites in shells – each designed to reflect the undersea organic geometry lives.
An elegant building stands on Hollywood Road amongst antique shops and art galleries. Discreetly opulent touches suggest this may be a smart regional office for a prosperous business. Yet inside the building, people gather to enjoy fine French cuisine in a setting filled with important and exciting works of modern and street art.
Substance were challenged to create a restaurant where modern street art, classic French gastronomy, and the space which contained the two could work together in harmony. The inspiration came in the form of 1930’s Art Deco – a design aesthetic modern enough to serve as a backdrop to constantly changing and extremely eclectic artistic expression, but also elegant and comfortable enough as a spatial environment in which to serve classic French gastronomy. The connection between the decade, art works, and cuisine was made through a craftily invented story of an abandoned office building of a formerly prosperous French tram company, now occupied by street artists who express themselves by layering their art on surfaces with a history, tagging their ideas on the physical space that has since become ‘Bibo’.
a boy named sue – a multi-brand ecommerce store, offering a collection of socially and eco conscious for one’s sartorial desires. a boy named sue was inspired by a classic johnny cash song who’s father named him sue and faced ridicule his whole life. sue learns his name is to make him tough and strong-willed reflecting the brand’s promise of strong quality aesthetics and personality.
the identity was designed on a system by which it could be effortlessly redefined to create a series of new shapes. much like there is no one singular solution to eco-fashion, the form needed to be dynamic and transitional. the packaging and stationary also follow the system of the visual identity, with bold folds and bright patterns lining the seams, the visuals embrace a refined eclecticism. the website was the final piece of the puzzle, an interactive space that came together as a curated, easy to navigate and intuitive experience.