zoobeetle

in the up and coming district of poho, a charming new château has set down roots. more than just a concept, château zoobeetle encapsulates the very essence of being french and carries it off with just the right touch of parisian insouciance.

we were given a split level store space of 1500 sq. ft. to dream up the effortless elegance of a modern apartment on the left bank, upstairs from a hip new brasserie. the architecture epitomises zoobeetle’s multi sensory brand experience; fixtures throughout the space accentuate the house founders’ hand­picked vintage decor. the effect is one of a contemporary atelier, with a facade inspired by the old world elegance of parisian couturiers.

the origin of zoobeetle is the quintessential parisian experience expressed through a line of culturally crafted leather goods, woven by the founders with strands of the house dna including travel, art and photography.

downstairs, the bar’s lighting and shingled tiles convey you to the rooftops of paris. racks behind the bar echo the atelier’s polished fixtures, harmonising with the gleaming brass countertop. sate your tastebuds with a delectable selection of cheeses and charcuterie, while indulging in a sip of sauvignon.

Interiors

hermès

Hermès, the paragon of French luxury, has consistently transformed itself for over 178 years. So when we were tasked with creating a showcase for Hermès’ latest theme, Metamorphosis, we took inspiration from the most powerful transformative force on earth: nature. Through the use of kinetic and mechanical structures, we endeavored to mimic various types of organic form and continuous movement – from the mesmerizing ebb and flow of ocean waves, right down to the elegant spirals of DNA molecules.

The installations employ natural materials such as wood and moss – juxtaposed with metal and fabric – to tell a story of transformation from the raw to the refined, organic to designed.
Dynamic morphing structures – rotating racks and undulating display platforms – each delicately framing the Hermès winter collection, revealing and concealing in a constant revolving sequence. 3 distinct window installations were then applied to individual windows in each Hermès boutique in Hong Kong and Macau, a visual display showing the beauty of transformation.

Installation

 

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philips

since the production of old school incandescent light bulbs has been banned and substituted by longer lasting lights, such as led light, philips (the biggest producer of old school bulbs in the world) has been forced to reposition its business and brand to focus on interior and light design.
as the concept of light design is virtually non-existent in people’s minds, we not only needed to establish philips as the leader globally, but also establish the actual concept of light design. we needed to educate, inspire and entertain people about light design.
“the light show” was created as philip’s long-term ambition to establish themselves as the biggest, most useful and inspirational hub for light design on the internet. the platform is stuffed with loads of different content that is both entertaining and useful. the content is also used to activate the campaign all over the internet. below are some examples. for more, please go to the light show or the light show youtube channel.

Advertising

Digital

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ddb

every month at ddb, a lunch & learn seminar is introduced to engage industry professionals by inviting an acclaimed figure from the design industry to inspire and influence.
to capture a perspective lecturer we sent a direct mailer with a brain and an apron, characterising the speaker to be a master chef of a ceremony. attendees were sent an edm invitation of a cookbook devoted to the speaker featuring captivating gastronomic meats and ingredients. the books are then stored with a video of the speech located in a library of master chefs.

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gildemeister

gildemeister’s product line was designed to shift the paradigms of an industrial machine to a commercial market. we were appointed to re-design the form of the machine with a visible brace highlighting its utility and an ergonomic retractable chair to create a spatial interaction between the programmer and the apparatus. a new modern graphic language was also introduced to distinguish amongst other engineering machinery.

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product design

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gustave

in 1903, gustave eiffel set out to design one of the longest bridges in asia, and with the aid of 3000 workers achieved one of the world’s great civil-engineering masterpieces. cognac gustave was designed to re-define entry-level cognac to a younger generation. the architecture of gustave eiffel was designed to encompass the identity and packaging, working as an independent piece on its own and an architectural structure when placed together.  with it’s success, gustave xo, a superior grade of cognac was created inspired from le grand palais.

Identity

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Packaging

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