Hermès, the paragon of French luxury, has consistently transformed itself for over 178 years. So when we were tasked with creating a showcase for Hermès’ latest theme, Metamorphosis, we took inspiration from the most powerful transformative force on earth: nature. Through the use of kinetic and mechanical structures, we endeavored to mimic various types of organic form and continuous movement – from the mesmerizing ebb and flow of ocean waves, right down to the elegant spirals of DNA molecules.
The installations employ natural materials such as wood and moss – juxtaposed with metal and fabric – to tell a story of transformation from the raw to the refined, organic to designed.
Dynamic morphing structures – rotating racks and undulating display platforms – each delicately framing the Hermès winter collection, revealing and concealing in a constant revolving sequence. 3 distinct window installations were then applied to individual windows in each Hermès boutique in Hong Kong and Macau, a visual display showing the beauty of transformation.