accor hotel’s m gallery is a storied collection, boasting over 100 boutique hotels, each with a unique tale to tell. among these exceptional properties is aki hong kong, a giant prism nestled between the low-rise historical buildings and towering skyscrapers of wan chai. it’s a place to pause amid the hustle and bustle of the vibrant neighborhood, offering a quintessential modern hospitality experience with a zen hideaway, a stark contrast to the never-sleeping environment of the bustling commercial area.
despite the district’s intensity, aki hotel’s identity design language responds with a need for calmness, reflecting a guest’s experience once they connect with the building and its interiors. the graphic language draws inspiration from the japanese boro, a textile art form that grew out of medieval necessity (ぼろ), where history is woven into a cultural statement. reinterpreted as a contemporary narrative, the identity system is a tactile vocabulary that unites an atmosphere, a metropolis, and the people. it’s an expression of human resilience, a tool that engages the audience with its cultural and geographical context. the pattern suggests a map, highlighting its location, the hotel’s building attributes, geometry, and materiality, as well as a collection of touchpoints that stimulate thought and dialogue, provoke response, and enhance understanding of its context.