a true botanist’s paradise, grass restaurant and lounge is a carbon-zero venture located in the hub of the miami design district. while savoring the “eco-friendly fare,” patrons can rediscover first-hand the leafy delicacies on their plates by strolling through the vivid space, where ingredients are grown everywhere in vertical gardens. all organic waste is discretely used as compost for the plants and all communications collateral uses 100% recycled materials.
vietnamese street culture was the driving force for chom chom, a vietnamese restaurant nestled in hong kong’s soho district. we zeroed in on the most prevalent objects in hanoi’s street life – metal spoons, plastic stools and the flag – and turned them into recognisable symbols.
stencilled advertisements hastily painted on concrete walls became inspiration for chom chom’s typography. the layered and soft, absorbable feel of watercolour across all the visuals reflect the way the food drinks up the sauces it is dipped in, as well as how the cuisine is chopped up then layered back together.
guests at chom chom embed themselves with what is quintessentially vietnamese, transformed into stunning icons of the country’s true self.
a rich series of french confectionary imported from france, la madeleine de proust’s identity is inspired by the unexpected cues encountered throughout everyday live, reigniting forgotten recollections of the past. from that, le madeleine de proust transports you through a whimsical childhood, drawing on memories of french landscapes, artisans and mouth watering confectionary.
yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.
the red dot in the collaterals is the point of awareness in both a yogi’s practice and life, representing the distance of the journey, from beginning to end. each collection has a collectable series of city guides, printed in the look-book and on the hangtags. they are accessorized with a bobby pin for a mindful journey. one can also purchase a cardholders, which have the full set of hangtag journeys, covering hong kong, tokyo, new york and more.
within the notoriously competitive marketplace of e-commerce, substance created twangoo’s identity from the birth of the brand and now recognised as the only mass- affluence group buying experience online, offering “the best deal in town” focused on quality, irresistable prices and first-class service. since substance was appointed as twangoo’s marketing agency, we have generated an amplitude of traffic and sales growth through elaborate marketing campaigns.
yonge piggies (pronounced “young”, and then “piggies”) brings authentic canadian street meat to hong kong.
with a quality product and a quirky name, we set out to create a lively brand that would capture a witty spin on the street meat concept. the brand is a nod to the retro-style diners of the 50s and 60s, with a modern spin. each hotdog on the menu became a character in the story of yonge piggies. from jalapeno, the spicy hotdog, to beef, the cowboy, we created charismatic pig characters for each unique flavor.
highlighted with trimmings of aluminium, retro red leather details and pinup girls covering the walls, the interior space is designed to combine the friendly atmosphere of an american neighbourhood diner with the in-your-face energy of a contemporary eatery.
branding: substance limited
interior: substance limited in collaboration with nc design & architecture ltd
gildemeister’s product line was designed to shift the paradigms of an industrial machine to a commercial market. we were appointed to re-design the form of the machine with a visible brace highlighting its utility and an ergonomic retractable chair to create a spatial interaction between the programmer and the apparatus. a new modern graphic language was also introduced to distinguish amongst other engineering machinery.
every month at ddb, a lunch & learn seminar is introduced to engage industry professionals by inviting an acclaimed figure from the design industry to inspire and influence.
to capture a perspective lecturer we sent a direct mailer with a brain and an apron, characterising the speaker to be a master chef of a ceremony. attendees were sent an edm invitation of a cookbook devoted to the speaker featuring captivating gastronomic meats and ingredients. the books are then stored with a video of the speech located in a library of master chefs.
in 1903, gustave eiffel set out to design one of the longest bridges in asia, and with the aid of 3000 workers achieved one of the world’s great civil-engineering masterpieces. cognac gustave was designed to re-define entry-level cognac to a younger generation. the architecture of gustave eiffel was designed to encompass the identity and packaging, working as an independent piece on its own and an architectural structure when placed together. with it’s success, gustave xo, a superior grade of cognac was created inspired from le grand palais.
former creative director of le cirque du soleil, franco dragone brought to asia the world’s grandest aqua-acrobatic stage show, at a net budget of us$250 million. substance worked closely with the renowned creator of “o” and “le reve” to give birth to the house of dancing water’s identity: a universal story unfolds as free-flowing human form, dancing with the curves of calligraphic brushstrokes along the surface of our shared life-source – water.
