chom chom

vietnamese street culture was the driving force for chom chom, a vietnamese restaurant nestled in hong kong’s soho district. we zeroed in on the most prevalent objects in hanoi’s street life – metal spoons, plastic stools and the flag – and turned them into recognisable symbols.

stencilled advertisements hastily painted on concrete walls became inspiration for chom chom’s typography. the layered and soft, absorbable feel of watercolour across all the visuals reflect the way the food drinks up the sauces it is dipped in, as well as how the cuisine is chopped up then layered back together.

guests at chom chom embed themselves with what is quintessentially vietnamese, transformed into stunning icons of the country’s true self.

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Identity

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Digital

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la madeleine de proust

a rich series of french confectionary imported from france, la madeleine de proust’s identity is inspired by the unexpected cues encountered throughout everyday live, reigniting forgotten recollections of the past. from that, le madeleine de proust transports you through a whimsical childhood, drawing on memories of french landscapes, artisans and mouth watering confectionary.

Branding

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yonge piggies

yonge piggies (pronounced “young”, and then “piggies”) brings authentic canadian street meat to hong kong.

with a quality product and a quirky name, we set out to create a lively brand that would capture a witty spin on the street meat concept. the brand is a nod to the retro-style diners of the 50s and 60s, with a modern spin. each hotdog on the menu became a character in the story of yonge piggies. from jalapeno, the spicy hotdog, to beef, the cowboy, we created charismatic pig characters for each unique flavor.

highlighted with trimmings of aluminium, retro red leather details and pinup girls covering the walls, the interior space is designed to combine the friendly atmosphere of an american neighbourhood diner with the in-your-face energy of a contemporary eatery.

branding: substance limited
interior: substance limited in collaboration with nc design & architecture ltd

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Identity

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Packaging

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Interior

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Digital

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Advertising

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taylor & jones

branding and brand strategy for the british deli store and sausage maker taylors & jones, located in stockholm, sweden. the mission was primarily to create a brand around their fresh sausages. concept: “british butchers. worldly flavors.” – each label represents one sausage, made by flavors from a specific part of the world. on the labels they are literally flying around in their hot air balloon to different parts of the world. one unique label for each sausage. they have 80 flavors in total.

Branding

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Packaging

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gustave

in 1903, gustave eiffel set out to design one of the longest bridges in asia, and with the aid of 3000 workers achieved one of the world’s great civil-engineering masterpieces. cognac gustave was designed to re-define entry-level cognac to a younger generation. the architecture of gustave eiffel was designed to encompass the identity and packaging, working as an independent piece on its own and an architectural structure when placed together.  with it’s success, gustave xo, a superior grade of cognac was created inspired from le grand palais.

Identity

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Packaging

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absolut machines

building on the heritage absolut vodka has within art, absolut machines explored what it would be like if machines were creative just like us. dan paluska and jeff lieberman from mit, and the swedish tech and design team teenage engineering were invited to each build one creative machine. the results were absolut quartet and absolut choir. the creative machines were located in an exhibition space in stockholm and in a gallery space in new york. respectively. both were developed with sophisticated artificial intelligence which made them able to interpret and be inspired by people’s input and then play their own interpretations back. for the first time ever, website visitors were able to not only interact with real physical machines through the use of their web browsers, but actually to collaborate with them.

its sincere intention to be an art project, rather than an ad campaign, in conjunction with rigorous pr strategies, resulted in massive following and exposure online and offline and generated discussions among both professionals and amateurs. in the end the total amount of impressions summed up to more than 220.000.000.

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Advertising

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house of dancing water

former creative director of le cirque du soleil, franco dragone brought to asia the world’s grandest aqua-acrobatic stage show, at a net budget of us$250 million. substance worked closely with the renowned creator of “o” and “le reve” to give birth to the house of dancing water’s identity: a universal story unfolds as free-flowing human form, dancing with the curves of calligraphic brushstrokes along the surface of our shared life-source – water.

Branding

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the king is dead

the king is dead, a metaphor expressed in the language of interior design. the chaos following the death of the king is represented here by an eclectic mix of style. from a priest’s confessionary transposed onto a dj booth to a graffiti installation by new york street artist nasty, this chaotic, creative identity is the legacy left in the wake of a great leader.

Branding

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