a day with fé

yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.

the red dot in the collaterals is the point of awareness in both a yogi’s practice and life, representing the distance of the journey, from beginning to end. each collection has a collectable series of city guides, printed in the look-book and on the hangtags. they are accessorized with a bobby pin for a mindful journey. one can also purchase a cardholders, which have the full set of hangtag journeys, covering hong kong, tokyo, new york and more.

view the site

Identity

fe-identity-substance-01 fe-identity-substance-02 fe-identity-substance-03 fe-identity-substance-04 fe-identity-substance-05 fe-identity-substance-06 fe-identity-substance-07 fe-identity-substance-08 fe-identity-substance-09 fe-identity-substance-10 fe-identity-substance-11 fe-identity-substance-12 fe-identity-substance-13 fe-identity-substance-14

 

Digital

fe-identity-substance-15 fe-identity-substance-16

 

yonge piggies

yonge piggies (pronounced “young”, and then “piggies”) brings authentic canadian street meat to hong kong.

with a quality product and a quirky name, we set out to create a lively brand that would capture a witty spin on the street meat concept. the brand is a nod to the retro-style diners of the 50s and 60s, with a modern spin. each hotdog on the menu became a character in the story of yonge piggies. from jalapeno, the spicy hotdog, to beef, the cowboy, we created charismatic pig characters for each unique flavor.

highlighted with trimmings of aluminium, retro red leather details and pinup girls covering the walls, the interior space is designed to combine the friendly atmosphere of an american neighbourhood diner with the in-your-face energy of a contemporary eatery.

branding: substance limited
interior: substance limited in collaboration with nc design & architecture ltd

view the site

Identity

yongepiggies_identity_00 yongepiggies_identity_02 005 007

Packaging

yongepiggies_packaging_02

Interior

yongepiggies_identity_010 yongepiggies_identity_09 011

Digital

digital_yp2

Advertising

yongepiggies_identity_06

taylor & jones

branding and brand strategy for the british deli store and sausage maker taylors & jones, located in stockholm, sweden. the mission was primarily to create a brand around their fresh sausages. concept: “british butchers. worldly flavors.” – each label represents one sausage, made by flavors from a specific part of the world. on the labels they are literally flying around in their hot air balloon to different parts of the world. one unique label for each sausage. they have 80 flavors in total.

Branding

taylors6taylors5taylors4

Packaging

taylors taylors2 taylors3 

ddb

every month at ddb, a lunch & learn seminar is introduced to engage industry professionals by inviting an acclaimed figure from the design industry to inspire and influence.
to capture a perspective lecturer we sent a direct mailer with a brain and an apron, characterising the speaker to be a master chef of a ceremony. attendees were sent an edm invitation of a cookbook devoted to the speaker featuring captivating gastronomic meats and ingredients. the books are then stored with a video of the speech located in a library of master chefs.

Advertising

_00 001 002 004 005 006

gustave

in 1903, gustave eiffel set out to design one of the longest bridges in asia, and with the aid of 3000 workers achieved one of the world’s great civil-engineering masterpieces. cognac gustave was designed to re-define entry-level cognac to a younger generation. the architecture of gustave eiffel was designed to encompass the identity and packaging, working as an independent piece on its own and an architectural structure when placed together.  with it’s success, gustave xo, a superior grade of cognac was created inspired from le grand palais.

Identity

Cognac_advertising_00 Cognac_advertising_01 Cognac_advertising_02 Cognac_advertising_03_b Cognac_advertising_03

Packaging

Cognac_advertising_05 Cognac_advertising_05(1) Cognac_advertising_06