la vache!

paying homage to the classic parisian steak & frites la vache! brings forth the parisian bistro culinary staple to hong kong’s restaurant scene.

we were inspired by the french cartoonist jean-jacques sempé’s humorous style and created a playground for him to express his witty la vache! moments: tables, walls, coasters, wine labels, toilet paper…

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Identity

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madam sixty ate

we created the exploits of a mythical person that reflected the chef’s vision and the surprise pairing of ingredients. madam sixty ate is a mysterious adventurer and eclectic writer who delights us with her palate and imagination. her world view is modern with a twist, mirroring the style of food. her surreal experiences and astounding stories are reflected consistently throughout the brand using paintings, journal entries within menus, coasters and ultimately through the cuisine. the journey from discovering a new restaurant to after dinner farewell is a reflection of the journey madam has when she discovers the variable species which capture our imaginations.

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blacksheep

black sheep restaurants is a hong kong-based hospitality group committed to offering a smattering of dining gems in a neighborhood clutter of restaurants. the black sheep team is focused on providing culinary experiences that master the basics.

we wanted to express the personality of the brand’s legacy in creating unforgettable mementos by developing a graphic language that holds a harmony of personalities. each detail has a special characteristic and quality that makes the member integral within the family.

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Branding

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grass

a true botanist’s paradise, grass restaurant and lounge is a carbon-zero venture located in the hub of the miami design district. while savoring the “eco-friendly fare,” patrons can rediscover first-hand the leafy delicacies on their plates by strolling through the vivid space, where ingredients are grown everywhere in vertical gardens. all organic waste is discretely used as compost for the plants and all communications collateral uses 100% recycled materials.

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cartier

for their 2012 winter jewelry collection cartier came with the challenge to write and create a “catalogue film” based on already existing footage of a baby panther. the film/campaign also had to be activated in social media.
in order to be able to create the story we used cgi to “glue” together the real footage.
we then took each and every frame of the movie and created special hand made, numbered and stamped cartier winter tale cards. we released a number of these winter tale cards for each of the days remaining to christmas and invited people to look for them on the site. if you found one you could claim it on the site and have it sent to you.

Advertising

 

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chom chom

vietnamese street culture was the driving force for chom chom, a vietnamese restaurant nestled in hong kong’s soho district. we zeroed in on the most prevalent objects in hanoi’s street life – metal spoons, plastic stools and the flag – and turned them into recognisable symbols.

stencilled advertisements hastily painted on concrete walls became inspiration for chom chom’s typography. the layered and soft, absorbable feel of watercolour across all the visuals reflect the way the food drinks up the sauces it is dipped in, as well as how the cuisine is chopped up then layered back together.

guests at chom chom embed themselves with what is quintessentially vietnamese, transformed into stunning icons of the country’s true self.

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Identity

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Digital

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philips

since the production of old school incandescent light bulbs has been banned and substituted by longer lasting lights, such as led light, philips (the biggest producer of old school bulbs in the world) has been forced to reposition its business and brand to focus on interior and light design.
as the concept of light design is virtually non-existent in people’s minds, we not only needed to establish philips as the leader globally, but also establish the actual concept of light design. we needed to educate, inspire and entertain people about light design.
“the light show” was created as philip’s long-term ambition to establish themselves as the biggest, most useful and inspirational hub for light design on the internet. the platform is stuffed with loads of different content that is both entertaining and useful. the content is also used to activate the campaign all over the internet. below are some examples. for more, please go to the light show or the light show youtube channel.

Advertising

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jasmin noir

jasmin noir is a bespoke jewel brand made-to-order for none other than the affluent. each jewel is one of a kind, rare and distinct in its delicate shapes and motifs. the identity, digital presence and its collaterals have idiosyncratic patterns, representing the individuality of each stone.

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a day with fé

yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.

the red dot in the collaterals is the point of awareness in both a yogi’s practice and life, representing the distance of the journey, from beginning to end. each collection has a collectable series of city guides, printed in the look-book and on the hangtags. they are accessorized with a bobby pin for a mindful journey. one can also purchase a cardholders, which have the full set of hangtag journeys, covering hong kong, tokyo, new york and more.

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Identity

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twangoo

within the notoriously competitive marketplace of e-commerce, substance created twangoo’s identity from the birth of the brand and now recognised as the only mass- affluence group buying experience online, offering “the best deal in town” focused on quality, irresistable prices and first-class service. since substance was appointed as twangoo’s marketing agency, we have generated an amplitude of traffic and sales growth through elaborate marketing campaigns.

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