house of shinsegae
house of shinsegae reimagines department store conventions through the lens of 1950s mid-century heritage—an architectural manifestation of shinsegae’s ambition to redefine the department store as a lifestyle platform. we designed spaces for lingering rather than mere transaction—curated wine libraries, intimate tasting salons, and a gastronomic journey that balances contemporary appeal with legacy.
at its core, the design translates the physicality of a home—intimate, layered, and soft—into a retail environment where ritual replaces routine. while styling a department store with a residential experience is rare globally, the result will remain meaningful.
