a boy named sue

“a boy named sue”, un multi-marques en ligne nommé ainsi en référence à la chanson de johnny cash, propose une collection d’objets socialement et écologiquement équitables. un système de formes nouvelles est adapté et décliné sur tous supports physiques comme numériques. au cœur de ce système visuel, le site internet a été ainsi pensé comme une pièce maîtresse, un espace interactif, de navigation facile pour une expérience intuitive.

Identity

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Digital

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la vache!

paying homage to the classic parisian steak & frites la vache! brings forth the parisian bistro culinary staple to hong kong’s restaurant scene.

we were inspired by the french cartoonist jean-jacques sempé’s humorous style and created a playground for him to express his witty la vache! moments: tables, walls, coasters, wine labels, toilet paper…

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Identity

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Digital

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hotshot

the energy is electric, propelling a youth culture revolution. hotshot, the new all-day diner in Repulse Bay, is inspired by the restless attitude and exploits of surfers and skaters. the brand identity and interior design are direct reflections of fearless low-rider graffiti lifestyle – melding plucky west coast grit and timeless cool.

the restaurant’s hangar interior is modeled around a lifeguard station, with iconic surfboards – each a one-of-a-kind masterpiece – adorning the walls (alongside vintage comics and classic beer crates). the materials used were chosen to reflect the era’s easy going aesthetic, incorporating sun-bleached wood, industrial corrugated steel surfaces, a big ass fan and bright neon signage. every last detail, from the custom airstream catering trailer to the comics on the menu, was custom-made and painstakingly crafted to transport customers back to a simpler, groovier time.
the restaurant mascot, Hotshot, epitomizes the spirit: tough, carefree and more than a little crazy.

Interiors

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cartier

for their 2012 winter jewelry collection cartier came with the challenge to write and create a « catalogue film » based on already existing footage of a baby panther. the film/campaign also had to be activated in social media.
in order to be able to create the story we used cgi to « glue » together the real footage.
we then took each and every frame of the movie and created special hand made, numbered and stamped cartier winter tale cards. we released a number of these winter tale cards for each of the days remaining to christmas and invited people to look for them on the site. if you found one you could claim it on the site and have it sent to you.

Advertising

 

Digital

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Direct mailing

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chom chom

vietnamese street culture was the driving force for chom chom, a vietnamese restaurant nestled in hong kong’s soho district. we zeroed in on the most prevalent objects in hanoi’s street life – metal spoons, plastic stools and the flag – and turned them into recognisable symbols.

stencilled advertisements hastily painted on concrete walls became inspiration for chom chom’s typography. the layered and soft, absorbable feel of watercolour across all the visuals reflect the way the food drinks up the sauces it is dipped in, as well as how the cuisine is chopped up then layered back together.

guests at chom chom embed themselves with what is quintessentially vietnamese, transformed into stunning icons of the country’s true self.

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Identity

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Digital

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jasmin noir

jasmin noir is a bespoke jewel brand made-to-order for none other than the affluent. each jewel is one of a kind, rare and distinct in its delicate shapes and motifs. the identity, digital presence and its collaterals have idiosyncratic patterns, representing the individuality of each stone.

Branding

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Digital

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la madeleine de proust

a rich series of french confectionary imported from france, la madeleine de proust’s identity is inspired by the unexpected cues encountered throughout everyday live, reigniting forgotten recollections of the past. from that, le madeleine de proust transports you through a whimsical childhood, drawing on memories of french landscapes, artisans and mouth watering confectionary.

Branding

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a day with fé

yoga is about awareness and the journey to the final pose, rather than the pose itself. we had to make this tangible and to reflect that each piece was tailored for a specific journey. we arrived at fé: the mindful journey.

the red dot in the collaterals is the point of awareness in both a yogi’s practice and life, representing the distance of the journey, from beginning to end. each collection has a collectable series of city guides, printed in the look-book and on the hangtags. they are accessorized with a bobby pin for a mindful journey. one can also purchase a cardholders, which have the full set of hangtag journeys, covering hong kong, tokyo, new york and more.

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Identity

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Digital

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taylor & jones

branding and brand strategy for the british deli store and sausage maker taylors & jones, located in stockholm, sweden. the mission was primarily to create a brand around their fresh sausages. concept: « british butchers. worldly flavors. » – each label represents one sausage, made by flavors from a specific part of the world. on the labels they are literally flying around in their hot air balloon to different parts of the world. one unique label for each sausage. they have 80 flavors in total.

Branding

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Packaging

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ddb

every month at ddb, a lunch & learn seminar is introduced to engage industry professionals by inviting an acclaimed figure from the design industry to inspire and influence.
to capture a perspective lecturer we sent a direct mailer with a brain and an apron, characterising the speaker to be a master chef of a ceremony. attendees were sent an edm invitation of a cookbook devoted to the speaker featuring captivating gastronomic meats and ingredients. the books are then stored with a video of the speech located in a library of master chefs.

Advertising

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