Aman Festive
Location
Global
Category
Hospitality
Scope
Brand
Every sunrise is a promise of renewal. This year with Aman, we guard the sun’s sacredness, taking time to appreciate intimate moments under one sky. Narrated across contemplative illustrations, each property’s story is captured as ephemeral snapshots overlaid on delicate textural hues of the sky as the festive character traverses space and time. From Hatsuhinode in Aman Tokyo to Amanyara’s Junkanoo dancing, every illustration celebrates unique sun-soaked or moonlit rituals surrounded by rich culture and abundant nature.
“The moon and the stars are not above us, the earth is on the other side of our feet.” Amanjena, Morocco
A collection of 10 destination artworks, each destination is celebrated through three elements. The sun gives energy and illumination to the captured rituals. Illustrations of architecture and landscape celebrate the iconic hero properties of Aman. And last but not least, moments of ritual are united through the campaigns Festive Character, an anthological series of cultural snapshots expressed under the same sun.
Aman Tokyo's Hatsuhinode, the first sunrise of the new year.
The Manhattanhenge, Aman New York
These visual stories spring to life across ink and screens, from limited edition greeting cards to ethereal animations that carry the same delicate nuances expressed through the tactility of paper and meticulous handcrafting of animated movement.
Amanpuri, Thailand
Amangiri, Utah
Tactile textures created with watercolour
New Year’s Eve at Amanpulo
