Image

Fukuro

Location

Hong Kong

Category

F&B

Scope

Strategy, Identity, Interior, Product

Colored pencil drawing of a brown Daruma doll.

Where mystery and tradition come together, Fukuro is a nod to the small Izakaya’s that are at the epicentre of Tokyo’s energetic nightlife. A clever wooden box, the space contemplates the art of pure and simple Japanese carpentry. The profusion of wood brings intimacy, creating an oasis within a concrete jungle.
Dimly lit restaurant with wood-paneled walls, booths, and tables set with plates, leading to a staircase.
A dimly lit bar features a concrete counter set with plates, a row of wooden stools, and a textured wood-paneled wall.
Modern, dimly lit restaurant bar with a concrete counter, two blurry staff, wooden crate walls, and bar stools.
Image
Warmly lit wooden bar with three stools and two wall sconces.
A dimly lit interior with a wooden counter, four stools, three warm vertical lamps, and concrete stairs.
Image
Warmly lit wooden paneling with a cylindrical lamp, accent lights, a metal handrail, and concrete steps.
Modern restaurant interior with dark wood panel walls, subtle lighting, two booth tables, and purple plates.

The interior embodies a mystical ambience, whilst exuding a warmth that sparks spirited interaction between visitors.

The brand’s identity is manifested in the owl, a messenger of night and a symbol of wisdom. Fukuro is a discrete outlet that embodies a mystical ambiance, yet exudes a warmth that encourages spirited interactions among visitors.

A hand holds a dark blue, oval tray with an owl logo and "FUKURO IZAKAYA" text on a white label.
A person carries a dark purple FUKURO shopping bag.
Image

A facade made of raw steel; oxidising and changing over time.
Sleek dark building with gold-trimmed panels and a 'MUKURO' sign, illuminated at night.

Discover Similar Projects:

Mother Pearl

Video poster

Grand Majestic Sichuan

Image

Osteria Marzia

Image