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Max Dautresme

maxime dautresme creates contexts for imaginative ideas. the integrity and detail of his work reflects his professional journey: a technical grounding in architecture and a creative pedigree with agencies working on a diverse collection of accounts. maxime has a deep understanding of the design process at every stage. his ability to communicate using visual language is uniquely engaging.

an itinerant childhood in brazil and korea, japan, france and the usa helped him develop a keen eye for beauty and culture. a love of research and historical style has given him a deep respect for the past. he started his career joining the prestigious christian de portzamparc atelier of architecture in paris, and later spent several years in new york, miami, shanghai and hong kong with tbwa, ogilvy & mather and ddb. in 2011 he established the branding and design consultancy agency substance in hong kong, now with a presence in paris and stockholm.

the stories he produces have a vibrancy and exoticism and encourage the consumer to participate.  as part of the experience, he likes to leave appealing decorative clues and mementos, which hint at an intriguing tale. these visual triggers stimulate the imaginations of the people who see them, helping them engage in their own creative way, by filling in the gaps in the story.

awards and publications :

  • bronze, spikes asia.
  • merit, one show
  • silver, digital media awards
  • winner, red dot product design
  • winner, red dot communication design.
  • cool restaurant miami, te neues.
  • new hotels, taschen.
  • pastel number 5, victionary
  • Let’s go out again, Gestalten
  • Illustrative Branding, Victionary